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Rustic beams and wide plank hardwood are two of the defining elements of a modern farmhouse build. Here is how to think through sourcing the flooring side of that pairing.
Sheen level changes how a hardwood floor reads in a space just as much as species or tone does. Here is how to think through gloss versus matte when specifying flooring for a client project.
Hardwax oil finishes are replacing polyurethane on high-end hardwood floors because they preserve natural texture and allow for easier spot repair. Here's what designers should know before specifying either finish for a custom project.
European oak and American white oak share a genus but behave very differently once milled into flooring. Here's how the two compare on grain, color, and stability for designers making a specification decision.
Sourcing custom hardwood for a high end build involves more than picking a species. Here are the questions builders in Grand Rapids and Traverse City should ask before committing to a flooring manufacturer.
Grading determines how much natural character shows up in a hardwood floor, from clean and uniform to rich and varied. Here's how grading actually works and why it matters for a custom specification.
Here is how to read wear layer thickness so you know what you are really buying before you commit.
Here is what the two real species are, how they differ from American oak, and the questions that protect you
Here is the chemistry behind the shift and the exact pre finish spec that keeps a pale floor pale.
Here is how to tell if yours is dating and what to spec instead so your floor still reads current in a decade.
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